tuscan olive oil

Grounded by David Picci

by admin on April 9, 2009

I continue to amazed at the people I’ve met on this journey….the passion….the heart…..the soul….it’s everywhere….and David Picci was no exception. I will admit that I had my doubts…I’ve met enough “experts” in my industry to be a little jaded. I also have less patience to listen to ego….so as I shook David’s hand….in a small parking lot in Figline….I was guarded. He immediately began to speak about the olive tree…the conversation started with pruning…went to varietals….pressing….harvest….oils….all over the map. I let him do most the talking as I have learned the art of listening…I have found if you listen as if you can hardly hear then you can discover not only the content of the words but also that of the person behind them…and as we neared the end of all we could say in a parking lot, I had a sense….that David was a man not only passionate about his trade but also about the earth that it was connected to….so needless to say, I didn’t hesitate to take him up on the invitation to see his orchards.

The drive to the orchards was framed with fields of olive trees….everywhere….and no straight rows….or plowed fields….but all pruned the same…..the centers wide open….at home the olive tree is the side show, if that, to the vineyard…..here, it steals the show….

I have attached the video of some of our conversation. I thought you might enjoy hearing knowledge passed down from generations….and although the content might not be pertinent to you, maybe David’s soul will come through, as it did on that day…and maybe you will feel the inspiration of a man who is driven by passion for his trade…..because David does not drive around with a “green” sticker on his car nor does he brag about his “sustainability”….because once again….it is simply who he is….and if there is one lesson that I have learned on this journey… it is that when you are true to yourself then you don’t have to say a word….you radiate your message because you are IT.

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